Companies enhancement through the effective events
Events should be effective. Trend of results estimate is gathering momentum in Russia and in the world both. Effectiveness of an event is behavior modification of its participators in the right direction chosen by a company. Consequently, it is not only return on investment, but company enhancement. Presently it is
Trend for sustainability and environmental friendliness
Events are the most effective key of brand communication with the audience. However, from the point of view of environment and sustainable development, any event is a space, often a huge one, built up only for a few days, and in the end we have mountains of unusable garbage. Transience
