From presentation to festival: an overview of marketing events for businesses
Among the various forms of modern marketing communication, event marketing plays a special role. It simultaneously delivers vivid emotions and addresses many business objectives, including:Showcasing new properties, products and services.Driving sales.Increasing brand awareness and PR.Connecting with customers, partners and opinion leaders.Building a positive brand image.Reinforce corporate culture and brand loyalty.We
Events in Metaverses: Cases, Formats, Ideas
In recent years, neural networks have pushed VR and metaverses into the background. While the whole world is rushing to test ChatGPT and Midjourney, a vast audience of ordinary users, celebrities, and brands have begun to build their own worlds in metaverses and explore their potential. In the West, metaverse
New Ways to Do Business Events: Aquarium, Pecha-Kucha, and Anti-Conference
Ever been to a business event and found it a bit dull? You know, where a speaker drones on while a bored crowd listens, and then a few people ask obligatory questions. Well, things have changed. Event planners now have some exciting tricks up their sleeves to shake up the
Visual trends
Future has come: we can determine it due to actual tendencies and decorative elements. Evens take places in the virtue reality, artificial intelligence creates music to them, and each participator has been impressed with experience by someone. In the year we are looking for space sceneries, optical illusions and rich
Creative formats of clean-up events
Environmental events that will help support and switch-up employees Get inspired with positive emotions and inspire your colleagues!Spring is a time of renewal and nature trips. Fresh air, communication with colleagues and joint work will help to support and switch employees. The most accustomed format is a clean-up event. You do
Team building in tough times
A team is not only the same record in the employment record book, but also unity on the way to a common goal, inspiration and support. In tough times team building helps to energize the team, give it a touch of elbows and a sense of safety. And at the
From offline to online
The year of 2020 turned out each sphere of our life: now everything is online. Corporate events have been in the same format, especially in major companies. Presentations, meetings, team buildings have been held in Zoom, YouTube and others sites. This type of format has got pluses – nobody will
Companies enhancement through the effective events
Events should be effective. Trend of results estimate is gathering momentum in Russia and in the world both. Effectiveness of an event is behavior modification of its participators in the right direction chosen by a company. Consequently, it is not only return on investment, but company enhancement. Presently it is
Trend for sustainability and environmental friendliness
Events are the most effective key of brand communication with the audience. However, from the point of view of environment and sustainable development, any event is a space, often a huge one, built up only for a few days, and in the end we have mountains of unusable garbage. Transience
Summer corporate events, or how we can complete tasks and be not tired
For most people summer is a time of bright emotions, new experiences, amazing and exciting events. People don't want to spend the short summer time on boring and serious events. But sometimes the task that faced the internal communications department doesn’t correspond to a light summer mood. How can we
