Summer corporate events, or how we can complete tasks and be not tired
TASK #1
Let’s start with a tough call – the formation of a unified information space of a company, explaining the strategy and business purposes of a company.
- Choose formats with active involvement of participants and joint admission to new knowledge and information. Run conceptual conferences with interactive immersion of the audience, creative presentations of changes with a part of practicing the acquired knowledge in a team building format or business game instead of the usual conferences in the format of a lecture-monologue.
- It's good to call big-names as speakers. And big-names can be not only celebrities in the field of sports, culture or business: they are charismatic professionals of your market, bloggers, among them micro-influencers, but most importantly, they can be opinion leaders from your own employees – your project can become their hour of triumph!
- Unusual site is a big plus of your event, because it creates the necessary atmosphere from lounge to ultramodern. No one stuffy convention hall! In addition to outdoor areas, tents and convention halls outside the city, consider spacious, air-filled loft spaces, creative clusters, roof-spaces in the city. In such places, ideas coined by people – everyone wants to create, get involved, argue, discuss.
People have a head for details and understand only what they can tell someone or what they can teach someone!
Our example is the event for Rusagro. It was a sequential meeting with the integration of a new approach for solving the business target. An inspiring concept, a thematic site, active involvement, an authoritative speaker and a light party in the final is a serious event in a new, unexpected format for employees. .
TASK #2
Strengthening of the corporate culture, implementation of changes (company values, processes), and generation of unitary standards of behavior in accordance with the company’s rulebook and ethics.
- Immersive Company Atmosphere, creative conferences with networking elements
- business games for employees to find solutions in specified criteria
- issue-related games with the integration of values into the game mechanics
- Family Day. The Family Day format is an excellent choice for solving the task. Where else can we talk so easily and playfully about the company's values, its priorities and global goals?
TASK #3
It is increasing the team spirit, setting up team cooperation, and team building.
This kind of task requires the organization of game programs and team building with a competitive component. How can we achieve more results together instead of alone? How can we use each other’s skills, knowledge and talent as effectively as possible? The gaming experience exactly helps to realize the opportunities that team interaction opens up in life and at work. A prerequisite here is the team achievement of a common goal with individual contribution to the overall victory.
A game is in charge of emotions, integrating and experience. Pay special attention to the ratio of the stated idea and the level of immersion, as well as the honesty of the proposed tests. If the game is more honest, then experience is brighter, victory flair is sweeter and significance of participation is higher: it means a huge value of the experience. Profanity doesn’t work here. Which game do we need to choose depends on the company’s principles and the performance targets. Creative productive programs, themed logic and communication games, picnics with culinary team building or engineering tasks based on the chain reaction principle can suit moderately active teams with different ages and experience of participants. Team games and adventure team building are great for gambling, physically active teams. And regattas, adventure races and trendy extreme races (Race of Heroes, Bear Race, etc.) are ideal for those who like everything to be real.
It is better to choose an easier, but honest format of the game that is suitable for your employees.
Our example is the event for iCore. The Food Truck Festival is an honest concept with an exciting implementation. The team building lets you make objects, create menus and work out an advertising campaign, compete with other teams on the admission and presentation of your own creations, but at the same time it gives a unique effect of overall achievement. The result is a bright festival, a holiday that employees created together and for each other by joining forces.
TASK #4
Building the company’s brand, enhancing company’s loyalty and employee engagement.
The most successful solution can be festivals, thematic and creative programs. Formats involving shared adventure, new experiences, and feelings are interactive excursions, regattas, immersive programs. Socially significant events work well, such as planting a park area for future generations, organizing performances in social institutions, organizing playgrounds — everything that does not contradict principles and mission of your company. Suitable format, representing the mood of the company and focused on the expectations of the employees, creates conditions for acquaintance and integration of new employees into the team. Make sure that the activities are accompanied by networking for the best effect of engagement. Add games, competitions, costumed processions, fill your event with experience you want to share.
Our example is the event for Burger King. The annual summer event takes place in the format of a summer festival, where you don’t hear a word about business, work and money, and the whole day is dedicated to the excellent mood and cheerful feelings of the whole company!
You should not expect people to be fully turned on in the summer, only involvement works.
