From offline to online
International FMSG-company
Our client is a market leader in offtake of healthcare products, personal, professional and industrial hygiene. The company was established in 1872, there are 15 brands in its folder, and there are 46,000 employees in the offices all over the world. The company sets a high value on its customers and employees both, so one of the main principles is Love to People Advances Us. For the purpose of each employee feels these values, the company holds the huge events. For example, in Russia three-days-summit with speakers, team buildings, and engaging activities for 700 people have been held annually. Since lockdown measures roll around, the company has found a new format of the summit.
First online summit for employees
We took on organizing the first online summit for employees. The annual event has always been a large-scale, emotional event. We needed to transform the two day offline program into an online broadcast format, create a sense of a unified team and give emotions to each employee.
Together to New Heights
The first moments of an online event are the most important. There are only a couple of minutes to immerse people in the atmosphere, give the main meaning and inspire the viewer. Together to New Heights, the slogan became the main key in the year. In order to keep a lid on the dynamics of the broadcast, we abandoned the standard step: intro video — the appearance of the presenter — the entrance of the director. We were looking for a solution that would look in the same breath and online. We created a “seamless” intro show — an inspiring video transferred the viewer into the broadcast studio, where the director started a new stage in the development of the company, opening the summit with a motivational speech. This type of scenario solution lets us save the dynamics of the broadcast, and also to give the emotional mood and to inspire the team for 2-day work.
Care for the audience
The audience, e.g. employees of the company, is the most important component of the event, that’s why every activity was created with care for them. Each scenario decision was made together with the client, modeling the participants’ reaction. For example, we revised the usual approach to the preparation of reports: in cooperation with the speakers, we reduced the duration of speeches, and collected concise video presentations instead of overloaded slides. The reports were diluted with video inserts, several cameras and a camera crane were used — thus we created permanent dynamic in the frame, so the audience would be interested to watch. In order for the audience to feel like full-fledged participants, interactive mechanics were introduced: pigeon hole in Q&A sessions, quizzes, collecting a company value map, calling viewers and displaying them in Zoom.
High level of the engagement of participants – 98%
530 employees from Russia and Belarus took part in the online summit. We measured the level of engagement and it turned out to be on top — 98%. We received more than 2,500 messages in the summit chat: questions, discussions and words of gratitude. Together to new heights, the slogan became a representation of the project essence for the audience, and for the organizing team both. Together with the client, we took new frontiers: we immersed ourselves in brands, became their ambassadors, developed approaches, and looked for solutions for greater audience engagement.
